Today is Bell Let’s Talk Day 2022. The campaign began in 2011 as a means of raising money and awareness for mental health.

This year, Bell is donating 5¢ for every applicable text, call, tweet or TikTok video using the hashtag #BellLetsTalk. They will also be donating 5¢ for every social media video view, and use of their Facebook frame or Snapchat lens.

Since the campaign began, Bell has committed over $121 million to mental health initiatives.

You can join the conversation using the hashtag #BellLetsTalk, or watch the official Bell Let’s Talk Day 2022 video below. Bell will also be donating 5¢ for every view this video gets.